Aug 3, 2026 | Resource Centre, Social Ecommerce, WeChat Marketing
Think of it as your ecommerce website — but built natively inside WeChat, in Mandarin, with payments the Chinese-Australian community already trusts and uses every day. A BuyersCircle Official Store is a permanent, verified branded storefront inside a platform with...
Aug 3, 2026 | Resource Centre, Social Ecommerce, WeChat Marketing
Most brands researching this market end up with the same shortlist: run some WeChat ads, try Xiaohongshu, buy space in a Chinese-language newspaper, or just translate the existing English campaign. Some of these work. Some don’t. Here’s an honest,...
Aug 3, 2026 | Resource Centre, Social Ecommerce, WeChat Marketing
If your brand is trying to reach Chinese-Australian consumers through the same channels you use for everyone else, you’re very likely reaching almost none of them. Meta, Google, YouTube and TikTok all have relatively low organic penetration into this audience —...
Aug 3, 2026 | Resource Centre, Social Ecommerce, WeChat Marketing
Any brand deciding whether to invest in the Chinese-Australian market needs real numbers, not assumptions. This page pulls together the population data, spending indicators and platform-usage figures that matter most for marketing and media planning — each one sourced...
Apr 12, 2022 | Dropshipping, Resource Centre, Social Ecommerce
Starting an online business isn’t easy and maintaining a sustainable level of growth for your business can be even more challenging. Many business owners can attest to the fact that the growth phase of a new business comes with very high risks particularly when...
Mar 3, 2022 | Resource Centre, Social Ecommerce
As we head back into the office and get back to a level of normality we’ve compiled our top predictions for 2022’s top eCommerce products. #1: Oh Baby there have been record pregnancies over the past two years and everyone is trying to get their hands on...
