Meet The Team

BuyersCircle was founded by a team of ex-Alibaba executives, with extensive knowledge in providing business-to-consumer, and business-to-business sales services via BuyersCircle social eCommerce platform.

Meet The CEO

Lance Eerhard

Lance Eerhard

CEO

Lance joined BuyersCircle in April 2022 from his most recent role as a General Manager at Woolworths’ WooliesX.

He is an Advisory Board Member of the National Online Retailers Association (NORA) and a Customer Advisory Group Member of Australia Post.
His previous roles have included Head of eCommerce of the Carlton & United Breweries and eCommerce Director APAC South for ZX Ventures the growth arm of Anheuser-Busch Inbev, Chief Digital Officer of Dan Murphy’s and more.
Lance’s career has largely been focused on the growth of the eCommerce sector in Australia complemented by significant international experience in various markets and categories in APAC South.

Meet The Founders

Jackey Xu

Jackey Xu

Founder

Jacky has spent more than 20 years working within the IT industry and decided to settle in Sydney after completing his MBA in Australia. Observing friends and family online shopping, he saw both the convenience and the inconvenience in traditional online platforms for both business owners and customer user experience. This inspired him to create the BuyersCircle WeChat app. Jackey values the importance of creating an outstanding user experience for all involved within the e-commerce world and discovered the social element boasted this experience within the WeChat app. He aims to provide an easy way for everyone to start and grow their own business, and giving Australian shoppers a confident and more convenient way to shop.

Sally Xie

Sally Xie

Founder

Graduated with the Master of Quality Management from The Hong Kong Polytechnic University, Sally was the Senior Specialist of Brand and Marketing of Alibaba, and now the Founder & CEO of KaDa Story. Sally has successively won honors and awards such as “2017 Hangzhou Emerging Entrepreneur Star”, “2018 China Education Industry Emerging Figure”, “2019 Hangzhou Top Ten Women Entrepreneurship”, Entrepreneur State “The Most Notable Female Entrepreneur of 2020”; served as Zhejiang Zhonghua Vice President of Cultural Overseas Communication Promotion Association, Vice President of Hangzhou Venture Capital Association”.

Justin King

Justin King

CoFounder/General Manager, China

Justin leads a team of developer experts, with backgrounds in various industry-leading companies, focusing on app design, R&D testing and operating system maintenance. Justin has many years of experiences in leading e-commerce platforms, throughout the world, from start-up to established robust businesses.

Justin has gained a great deal of knowledge in understanding the intricacies of e-commerce within different countries and regions and is looking forward to taking the BuyersCircle social community business model to the next level.

Meet The Executive Team

Richard Sloane

Richard Sloane

Director of Team and Supplier Experience

Richard joined BuyersCircle from his most recent role as Head of Business Development for eCommerce & the Accelerator function at the Endeavour Drinks Group, where he was responsible for commercial partnerships & new revenue streams for eCommerce in addition to the end to end management of the Marketplace Business, the Dan Murphy’s Subscription offering and previously the B2B sales function.
Richard was also the Head of eCommerce for the premier Australian drinks business, Dan Murphy’s, where he had accountability for the p&l and trading performance in addition to management of content, SEO, fulfilment and the trading of the website and app. Prior to this he led the buying & merchandising team for Dans, heading up the buying and ranging strategy and program for the eCommerce arm of the business.

Brent Della Valle

Brent Della Valle

Director of eTail and Consumer

Brent, is a well-rounded Executive with over 15 years of experience across Digital Strategy, eCommerce, CX, UX, and more.

Brent has worked with some of Australia’s best known brands such as Woolworths, Westpac, Virgin (Atlantic, Money), Vodafone, AMP, Cancer Council, Dan Murphy’s, BWS, and more. Brent’s previous role was to help Woolworths to build some of Australia’s most successful omnichannel retail businesses.

Brent joined our leadership team in October as a Director of eTail and Consumer, he is responsible for leading the team that looks after our eTailers and Consumers and building amazing experiences for them into the future.

Joe Siric

Joe Siric

CFO

Joe’s CFO Experience has been developed over the past 25 years by providing strategic and professional, financial and administrative services to a diverse list of successful businesses. Joe partners with business executives to build strong business pillars upon which to use as a foundation for business success.
Having experienced success at different senior corporate and enterprise roles he has built a niche of using his CFO experience to help businesses accelerate their growth agendas. Joe excel at developing pivotal partnerships with executive teams to develop relevant strategies and assist in their execution.
Joe provides strong CFO and Strategic Leadership, building corporate partnerships and financial diligence. Utilising his vast experience, he will oversee all matters pertaining to the corporate financial management of the company.

Zoe Solomon

Zoe Solomon

General Counsel

Zoe Solomon is a corporate lawyer and company director with extensive transactional, regulatory and governance experience.  She currently runs her own legal consulting business, supporting companies with in house counsel services and is on the board of a development management company.  Zoe was previously the General Counsel of Carlton & United Breweries, Australia’s largest brewer, having worked on negotiating and integrating significant global and local M&A transactions in the beverage industry. Zoe was also responsible for overall safety, risk and compliance for the CUB group companies. Prior to joining CUB, Zoe worked at a national law firm with a focus on public and private M&A, joint ventures, corporate restructures and capital raisings and advised boards on regulatory compliance and corporate governance issues.

Meet The Advisory Team

Steven James

Steven James

Non-executive Director

Steven is the Managing Director of Seer Asset Management whose focus is to develop and manage wholesale investment funds, investing in alternative assets and sustainable and responsible global equities. Prior to this Steven was the Managing Director of Commsec Wholesale, a subsidiary of the Commonwealth Bank of Australia. With a wealth of experience in assisting companies to adapt and grow, helps ensure the continued growth of BuyersCircle, maintaining a robust level of capital and confidence for our future.

Siimon Reynolds

Siimon Reynolds

Chairman

Siimon Reynolds is a serial entrepreneur with over 3 decades of experience building successful businesses. He co- founded the 15th largest marketing communications business in the world, with 6000 employees in 14 countries. Siimon has won over 50 business awards and is an award-winning author of 6 books on human excellence. He has been featured on 60 Minutes, NBC Today, Bloomberg, ABC News, Nine News, 7 News and Sky News, and in hundreds of print and radio interviews. He currently mentors CEOs and founders.

Michael Chen

Michael Chen

Business Advisor

Michael graduated from Zhejiang University with a major in Computer Science. He earned reputation and credibility among peers in the Australian capital market and thus won numerous exclusive local program cooperation opportunities.

Meet The Team

Michelle Lo

Michelle Lo

Marketing Manager

Francesca Walsh

Francesca Walsh

Executive Assistant To Chief Executive Officer / Communications Specialist

Craig Lehman

Craig Lehman

Head of Supply Chain and Logistics

Xuehong Huang

Xuehong Huang

EPR/OMS Product Director

Ken Yao

Ken Yao

Supply Chain & Logistics Specialist

Carlo Cajili

Carlo Cajili

Head of Domestic Sourcing

MingTao Li

MingTao Li

R & D Director

Allan Kuang

Allan Kuang

Procurement Director

Yang Tong

Yang Tong

App/WeChat Product Director

Sharon Chen

Sharon Chen

Senior BD Manager

Rainie Qi

Rainie Qi

BD Manager

Wendy Zheng

Wendy Zheng

Assistant Accountant

Erin Xie

Erin Xie

Sourcing Assistant

Shengyun Xu

Shengyun Xu

HR and Adminstration

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