Sky News:

An Australian business is transforming the way people shop, offering consumers. The ability to open a virtual store in less than three minutes. It’s the only free eCommerce platform in the market already attracting more than 750,000 subscribers. Joining us live is BuyersCircle chairman and advertising guru, Siimon Reynolds. Siimon, great to talk to you again, tell me more about BuyersCircle.

Siimon Reynolds:

Yeah, it’s an amazing situation. You know, so many Australians want to open an online store, but it’s a hassle. They’ve gotta find the products. They’ve gotta store the products in the garage. They’ve gotta set up a website and then they’ve gotta deliver the products. And as a result, most of us don’t do it. So, BuyersCircle though, solves all of that. It’s a whole system where we provide all the products that you could want and you literally can pick what you like then send it out to your friends and will deliver it. So what it means is that you can open up your own online store in just three minutes.

Sky News:
It’s all happened quickly, too. Hasn’t it? So, and it really has just, got up and going.

Siimon Reynolds:
The company’s been around for less than two years. And as you say, we’ve got over 750,000 registered Australians already as users. And what that really tells you is that people want to do eCommerce. They wanna open their own online business, but they, until BuyersCircle, they haven’t known how to do it. It’s just been too difficult. We all know that the future of commerce is online commerce and BuyersCircle is a really special type of online commerce called social eCommerce. And what that means is you are selling to your friends and the people who follow you online, not just to strangers. And that’s 10 times easier to sell a product to your friends than it is to sell a product to someone who doesn’t know you.

Sky News:
When you and I both started in this industry, it was very different wasn’t it. It was absolutely extraordinarily different mobile phones were bricks. And, and in the early, early days, they weren’t even about, but now the power of social media, the power that any individual of any influence has is quite extraordinary.

Siimon Reynolds:

Yes, exactly. And you don’t have to be Kim Kardashian to have that power. What we’ve found is the typical person might have couple of hundred, 300, friends or followers on their social media. Well, there’s a real business in that those people buy it themselves. if they’re offered products, they might buy it for their friends and they spread the word too. You know, BuyersCircle is based on a Chinese company called pindoudou, and it is one of the fastest growing companies in the history of China. Why? Because it’s all viral. It’s all about sending ideas for products to other people who send it to other people who send it to other people. And the original person gets a cut of that, of those sales.

Sky News:
And you get to 10, 15, 20,000 followers and it becomes a real viable business.

Siimon Reynolds:
Oh, absolutely. There’s two ways we find we have people opening shops, someone wanna do it full time, and there’s plenty of people earning good livings doing that. And some people just say, okay, I’m happy to supplement my income. I don’t wanna give up my job. I’m happy with what I’m doing, but I wouldn’t mind some extra money each month. And BuyersCircle is a very, very quick way of doing that without all a hassles of opening up an online business, it can take hundreds of hours ordinarily.

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